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FRASHER, Burton (1888-1955), American commercial photographer who began business in Lordsburg (now LaVerne) California in 1914. In 1921, he moved his studio to Pomona, California, where he began to sell his own increasingly popular picture postcard views of the Southwest. By the end of the 1920s, what had begun as a sideline became Frasher's main business focus. He traveled extensively through California, Arizona, New Mexico, Colorado, Utah, and Nevada, ranging up through Oregon, Washington, and Alaska, and down through Baja, California and Sonora, Mexico, taking pictures of whatever subjects he thought would prove commercially viable on his postcards. Frasher was for many years the official photographer of the Los Angeles County Fair. During the Depression and pre-war years, the business expanded to the point that Frasher could hire photographers who doubled as salesmen to travel the Southwest taking new views and selling postcards. In 1948, over 3 1/2 million "Frasher Fotos" postcards were sold nationwide. By the time of his death in 1955, Burton Frasher was considered the Southwest's most prolific photographer.


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