SANTA CATALINA ISLAND POST CARDS: EDWARD H. MITCHELL, SAN FRANCISCO

From Islapedia


The Edward H. Mitchell Co., (1898-1923) 225 Post Street, San Francisco, CA. A major printer and publisher of view-cards depicting scenes throughout the American West. They also published a variety of other card types including large sets of flowers, exaggerations, and view-cards of Hawaii and the Philippines. They temporarily moved to Clay Street when their Post Street office was destroyed in the 1906 earthquake, but they later went on to set up a factory on Army Street. Even though they developed a number of their own unique techniques to print their cards like the Mitchell Photo-Chrome Process, many cards were also contracted out to other printers. Likewise they printed postcards for a number of other publishers. Their cards were printed in both the United States and in Germany. Over the years Mitchell bought out numerous small western competitors. Mitchell closed the postcard company in 1923 to concentrate on his oil interests. The three and a half million cards left in his inventory were sold off in one lot for $500. The locations printed on the titles of their cards are often incorrect and their numbering system does not follow a sequential order corresponding to date. Cross referencing numbers with the changing graphics on their card backs can help to determine the approximate date of publication.


  • Edward H. Mitchell, San Francisco
  • Edw. H. Mitchell at San Francisco


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