View source for SANTA CATALINA ISLAND POST CARDS: LONGSHAW CARD COMPANY: 500 Numbered Series (without Colon)


'''1940s-1957'''

The Longshaw Card Company, was owned Henry Lowe Longshaw, a former card salesman for the E. F. Clement Company. He mostly produced view cards and cards with the pictures of the homes of movie stars and some pin up cards. In business from the late 1930s to 1957, many of his cards are known to have orange borders, like the Santa Catalina Island card series.

Longshaw had most of his cards printed by Mission Engraving Company, 421 E. 6th St., Los Angeles, with whom he shared the building. Longshaw did go on to produce higher quality images, but was unable to compete with lower priced cards, thus he closed in 1957. 

Some cards are additionally marked "From Kodachrome" or "From Kodachrome by Jusmet."  Mario Hector Jusmet (1902-1972) [SS# 034-053-3130] was born in Buenos Aires on August 23, 1902. He immigrated via Spain; then to New York, arriving in the city on September 12, 1920. He later petitioned for Naturalization in Los Angeles (1942). Jusmet was a lithographer by profession. He worked for the Mission Engraving Company, the commercial art firm in the same building where Longshaw had his business in downtown Los Angeles. Presumably Jusmet did side work for Henry Longshaw's card business.

The Santa Catalina Island 500 series of post cards [#539-#566], are linen cards  that have an orangish border. (Note there is no colon after the 500-number as found in Kashower Company 500-series cards.) Most cards appear to be unsent. The earliest postmark found on this series of Catalina cards is September 12, 1941 [Haffey Family Collection]; the latest is dated April 2, 1950 [SCIF].     



<center><gallery widths=350px heights=300px  perrow=2 mode=nolines caption="Santa Catalina Island Post Cards: Longshaw Card Co. 500-Series, Linen">

Image: 539.jpg|<center>539<br> Greetings from Santa Catalina Island<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 540 Descanso Beach.png|<center>540<br>Descanso Beach<br> Santa Catalina Island, California<br>Longshaw Card Company </center>
Image: 541.jpg|<center>541<br> Flying Fish at Night<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 542.jpg|<center>542<br> The Casino at Night<br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 543.jpg|<center>543<br> Seal Rocks<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 544.jpg|<center>544<br> After Sundown at Avalon <br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image:PLACEHOLDER.png |<center>545<br> A Good Day's Catch<br>Santa Catalina Island, California<br>Longshaw Card Company</center>
Image: 546.jpg|<center>546<br> Casino<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 547-Luxurious S.S. Catalina Approaching Avalon Bay.jpg|<center>547<br> Luxurious S.S. Catalina Approaching Avalon Bay<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 548.jpg|<center>548<br> The Famous Casino on the Tip of Avalon Bay<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 549.jpg|<center>549<br> The West's Sportiest Sportiest Golf Course,<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 550 Longshaw.png|<center>550<br> Crescent Avenue, Avalon Town, <br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 551.jpg|<center>551<br> Lovers Cove and Glass Bottom Boat, <br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 552.jpg|<center>552<br> Zane Grey's Hopi Indian Home,<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 553- St. Catherine Hotel, Descanso Beach, Santa Catalina Island, CA.jpg|<center>553<br>St. Catherine Hotel, Descanso Beach,<br> Santa Catalina Island, California<br>Longshaw Card Company <br>[original in SCIF archives] </center>
Image: 554.jpg|<center>554<br> The Big Cage, Bird Park, <br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 555 Speed Boats Welcome Visitors.jpg|<center>555<br> Speed Boats Welcome Visitors <br>Santa Catalina Island, California<br>Longshaw Card Company</center>
Image: 556.jpg|<center>556<br> Beautiful Avalon (Bay of Moons)<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 557.jpg|<center>557<br> Avalon Town <br>Santa Catalina Island, California <br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 558 Smallest Airport.png|<center>558<br> Smallest Airport and Largest Landing Field (the Pacific)<br>Longshaw Card Company</center>
Image:559 Palm fringed cresent beach, Avalon, yellow borders copy.jpg |<center>559<br> Palm-Fringed Crescent Beach, Avalon<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 560.jpg|<center>560<br> Bathing at Palm-fringed Crescent Beach, Avalon Town, <br>Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 561.jpg|<center>561<br> Many Types of Craft Gather in Avalon Bay,<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 562 Mountains meet the Blue Pacific, Catalina - yellow borders.jpg|<center>562<br> Mountains Meet the Blue Pacific,<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 563.jpg|<center>563<br> Avalon Bay, Gateway to Romantic<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 564.png|<center>564<br> Picturesque Hilltop Homes of Santa Catalina Island<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 565 The Wrigley Home, Santa Catalina Island 1945.jpg|<center>565<br> The Wrigley Home<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: 566.jpg|<center>566<br> A Glimpse of Avalon Bay,<br> Santa Catalina Island, California<br>Longshaw Card Company<br>[original in SCIF archives] </center>
Image: image gallery placeholder.jpg


</gallery>
</center>

[[#Top|Top of Page]]